Press Release

Euro Mechanical Acquires SAMCO to Serve Upstream Oil and Gas Market

Abu Dhabi’s Euro Mechanical Makes Substantial Progress During Difficult Times

ABU DHABI, 10th November 2020— Until now, Euro Mechanical’s construction, fabrication, and technology sourcing capabilities served the downstream areas of the oil and gas industry. However, its acquisition of SAMCO delivers capabilities to serve the upstream needs of the United Arab Emirates.

In 2019, Euro Mechanical’s chairman, Mr. Ahmed Al Hurr Al Suwaidi; CEO, Jon Rawding; the Executive Team; and Division heads worked together to formulate a three-to-five-year strategic plan. Although they explored several growth trajectory options, the team ultimately decided to expand the company’s capabilities in the upstream area of the oil and gas market.

With the strategic direction in place, Ahmed Jasser was named Euro Mechanical’s Chief Business Officer in January 2020 to help execute the established direction. Although the company did not envisage finding and completing a suitable acquisition to achieve its upstream objectives until 2022 or 2023, Ahmed brought the SAMCO opportunity to the table in February 2020.

“It’s an exciting time for Euro Mechanical. Adding SAMCO to the Euro Mechanical family will allow us to achieve the goal of serving the upstream demands of the oil and gas market, and most importantly, we will be able to even more thoroughly support the Abu Dhabi National Oil Company (ADNOC),”shared  Mr. Ahmed Al Hurr Al Suwaidi, Chairman, Euro Mechanical. “Advancing ADNOC and their growth goals has been extremely important to us for the sake of our own growth and to help extend the importance of the United Arab Emirates within the global oil and gas market.”

SAMCO’s Legacy Contributes Capabilities and Cultural Richness

Rolv Flaaten co-founded SAMCO. He formerly owned a company that provided downhole tools and worked with companies across the Middle East. In 2012, Rolv’s company was acquired by a large Norwegian oil and gas service company.

“While we had a lot of success working in the region, we also ran into all sorts of difficulties,” shared Rolv Flaaten CEO, SAMCO. “Western companies tend to think that they can conquer the world and do things their way, but it does not work that way when you come to the Middle East. You must adapt to the culture and the challenges here to serve the market.”

After the sale, Rolv and his business partner Mr. Saeed Al-Mazroui sought to do something truly special to serve the market. Using their expertise in the upstream oil and gas market, they launched SAMCO to be a bridge between Western and Middle Eastern cultures. Ultimately, they helped Western companies be successful in Abu Dhabi while allowing Abu Dhabi to accelerate its prosperity by tapping into global technologies and expertise.

SAMCO will slowly be integrated into Euro Mechanical’s operations. “The last thing we want to do is destroy the culture that’s delivered SAMCO’s success,” commented Jon Rawding, CEO, Euro Mechanical. “We want to supercharge what they’re doing and offer the operational and financial security of a larger company. They’re experts in the upstream area, and they’re a good four or five years ahead of us. We are not going to tell them what to do, rather integrate their expertise to accelerate the success of both organisations, and, over time, we will meld into a more unified organisation.”

Ahmed Jasser, Chief Business Officer, Euro Mechanical, reinforced this sentiment by stating, “We want the SAMCO team to transition into Euro Mechanical with the least amount of disruption. The best way to do this is for them to continue business as usual with the additional support Euro Mechanical brings to them.”

About Euro Mechanical

Euro Mechanical has supported the growth of Abu Dhabi’s energy sector for more than 40 years. We provide construction and maintenance services, advanced technologies, fabrication, bolting and machining, NDT and testing machines, manpower services, and are proud to have developed a reputation synonymous with world-class professional services, responsiveness, collaboration and client assistance. Over the years, Euro Mechanical has shaped a business philosophy where partnerships, service quality, consistency and above all customer satisfaction are paramount.

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SAMCO is a commercial agency located in Abu Dhabi, UAE focused on serving the upstream needs of the oil and gas market. Working with technology-leading Principals from around the world, SAMCO serves as a representative and a partner to establish business within the UAE.

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